Software Development as Buying-A-Thing Or Co-Creating?
"When will it all be completed" is a question that many people can't imagine not asking. "When will we start making money from this?" is maybe a better question. "Is this something worth investing more money and time in?" is maybe better. But people are all hung up on software development as "buying a thing" instead of "growing a revenue stream" or "developing an audience of raving fans." If you're "buying a thing" then "what will it look like and when will it be done" seem like the reasonable questions. It's a mindset thing. It's reinforced by myriad business practices and internal policies which limit the thinking to "buying a finished thing" and this keeps other ideas from taking root. "If I were buying a car," "if I were paying you to build a deck," etc. So, maybe the brain-stretcher of the day: What if software development is nothi...