Make People Awesome? Give Them Superpowers!

We need to explain our primary statement of benevolence, expressed as "make people awesome." This is intended to express that have an explicit goal of benefitting specific others with all of our work. I have had so many apologetic conversations (not as in "I'm sorry" but as in "apologetics") about the term, and it's been described in several articles (some well, some rather poorly). The message is singularly hard to express, at least in a form that fits on the sticker. Admittedly, it's 2017. Everyone is on high alert, and words trigger people in dozens of interesting ways. To date, the primary triggers are: "make people" - which tends to be heard as "coerce, demand, or force", where we intend it to be more along the lines of "make your visitors feel at home." "awesome" - which tends to be heard as "valley girl talk", indicating the speaker is bubble-headed or shallow. Th...