Wednesday, March 11, 2009

Bounce Rates

It's a funny thing, but "bounce rates" at Agile In A Flash make me happy. According to google analytics, the "bounce rate" is the percentage of single-page visits. In the case of catalog or business pages, that is a bad thing often indicating that users did not find your site relevant. For Agile In a Flash, though, it more likely means that the user got the card he was looking for, probably from an RSS feed.

I would like to see more search engine traffic and a lot more comments, but I take the bounce rate more of a "customer satisfaction" rate. If you come for a card, and you get the card, you're happy. And if you're happy, we're happy.